Promotion of any products/brand without a clear goal should be avoided at any cost, but we see that happening to the best of us. We see brands often making the same mistake, not understanding at which stage their buyer persona is leading always to higher CPM, low CPM you might know the drill.
There is no fixed strategy that fits every business. Forget about those articles that say: here are 100 strategies that worked for us, and why you should try them. Strategies should be treated as unique opportunities likewise as a unique type of business. The curated plan helps you achieve results and cost less time and money to you.
A proven set of goals, strategies, actions curated for your unique brand/product is understandable to get repeated till it delivers the results looking for.
If not shall we go back to step two, and find the gem again from step three.
Sales, Leads, more sales... this will happen if testing is done right, and testing for any one of us should be a core value, not only us as an agency but for you also. Learning more, testing different creatives, copy, media you name it till the gem drops. Consider action as mining, since by doing so we are each click & add to cart closer to your goal.
Gary Halbert, Author