Media Buying Process
The key to a successful marketing campaign is more than just a catchy slogan put in front of your audience on repeat. In order to build campaigns that drive marketing ROI, your team will need to have a strong, resonating messaging that can make its way to your audience at the right time and for the right price.
What is the Difference Between Media Buying and Media Planning?
While media buyers and media planners certainly work closely together, their roles are very different. In short, media planning is the first step. Based on the conclusions and strategies determined by this team, media buyers execute on the media plan – placing the agreed-upon ads on the appropriate channels.
The process of media planning is focused on establishing an audience, conducting market research, establishing a budget, and building out goals. Media planners work with their clients to understand who the target audience is for their offering, which channels that audience uses and at what times, and what type of messaging that audience is most likely to engage with. With this information the planning team will select which channel they want to purchase ad space on, and for what price.
With the media plan established, media buyers connect with their counterparts across the agreed upon media sites. These are often sales / account executives, whose responsibility it is to find relevant advertisers. These two parties negotiate placement, time and cost
Why Media Buying is Important
Effective media buying goes far beyond the actual transaction of money for ad space. Media buying teams can create impactful relationships with media owners that result in greater reach with less investment. This enables marketing teams to increase conversions and demonstrate high ROI to clients and stakeholders.
There are a few key benefits that come with using an experienced media buying team and process.
Target the right audience
Facebook is a great start for every business no matter small or big, there are enormous possibilities.
Call to act
Search ads on Google are the most effective way to put your message in front of people at the exact time they are looking for your services or products.
Build business relationship
Hire, connect to people alike your business to build further your business.