Semrush offers solutions for SEO, PPC, content, social media and competitive research. Trusted by over 7000000 marketers worldwide.
First mistake SEMrush Advices to Avoid
Do you use H1 and H2 headlines as they are intended? This headline tools matter.
Sometimes content creators aren't really SEOs, so the person publishing into a blog might use headlines treatment as design elements, such as using H1 or H2 format to showcase a quote. It might look nice on the page, but it's really, really bad SEO.
To avoid that, here are a few tips to remember.
H1s are for your on-page title only, once you've made your title don't use H1 for anything else. And think of the keywords or search strings, you know your audiences are using when crafting that headline.
Think of H2s like chapters if you're building a table of contents for a book, H2s are there to separate your chapters or sections in a blog post.
H3s are often overlooked, but strong for subsections within a chapter. They're great for structure and flow, and they are another opportunity for keywords.
And remember the H1 H2 and H3 elements are not designed focused.
If you want a way to make words stand out, for example, check out the style sheets tools in your CMS, or work with your dev team for nice design elements.
Second Mistake SEMrush Advices to Avoid
Skipping over metadata and meta-description. Plain and simple: don't cut corners.
In fact, content creators just breeze through meta titles and meta description, and simply trust the defaults. You need to spend just a few more minutes checking if the settings are actually correct, that can pay really big dividends in the SERP.
The search engines might not use metadata for rank, but if your metadata is used in the search results, your users do so invest a few minutes and make the description fields sing.
That headline might be a great headline, but when the headline defaults as the meta title, it can be too much. Trim the fat! So as before a couple of tips on this. So aim for 50 characters for the meta title and 150 for the meta description. Be crisp, get the essentials in, and nothing more. Of course, put the keywords in the metadata.
Thrid mistake SEMrush Advices to Avoid
PDFs. It's perfectly fine to serve certain types of content PDFs, but what many SEOs mistake is that they have to treat them as any other webpage, the linking and all the things that you would do in a regular blog post is also what you should be doing in any PDF that serves up content. PDFs also have metadata fields, including description, author company, and other key information. If you don't fill it in, it's another missed opportunity. Defaults might put in gibberish or no info at all. And guess what shows up in the SERP? Garbage. Also, files' names matter.
Don't name that PDF as "BobsPostAboutSEOfinalV2edits", because that can also sneak into the SERP. And it's not as funny as it sounds when it does. And finally, never output a PDF for online publication as an image only. It needs to be actual text because the search engines will crawl the text, treat the headlines and subheads just as we discussed the H1, H2, and H3.
Number four of the mistake SEMrush Advices to Avoid
Images and alt-text. So everything we said about the metadata earlier, applies exactly in the same way
here, do the work, fill in all the gaps.
This is info that Google crawls and it helps you ensure WCGA compliance
for accessibility to boot.
One more important thing. For all the people following me from the U S.
All the things that we have just described pertain to the US American
Disabilities Act's laws and regulations.
Read more about this in Medium article published by Kris Rivenburgh [ Chief Accessibility & Legal ] Officer at https://essentialaccessibility.co
So unless you want a lawsuit in your hands, which I really guess you don't, you need to really put attention to all the images, text, PDFs, alternative texts, and all the things you have on your website because they really need to be accessible to everybody.
It's really important, besides the law thing, because it's a human thing to do.
Mistake number five SEMrush Advices to Avoid
Have you made friends with the PPC team yet?
SEOs and PPC folks need to be playing nice in the sandbox together.
Why bid on a keyword that is crushing it in the SERP [Search Engine Results Pages ]? By working together SEO and PPC teams can identify the keywords that need spending and those that serve up content for free.
Using Keyword Overview by SEMrush, helps you decide on keywords that you can or should compete for organically.
Keyword Magic Tool in SEMrush, helps you identify the keywords that can help you build
profitable SEO or PPC campaigns.
Keyword Manager helps you keep track of all your favorite keywords across
SEMrush and track ongoing metrics with data that is always, always fresh.
If you are new into SEO check this library of free ebooks by SEMrush :)
This post contains affiliate links. This means I may earn a commission should you chose to sign up for a program or make a purchase using my link. It’s okay – I love all of these companies anyways, and you will too!